Excerpt from an interview with the Creator of salt SOLENA in the newspaper “Delovoy Region”.
Alexander Romanenko, Director of company "Vend":
– We successfully find cooperation with the Cherkasy network of food stores and small retail chains of Kiev, Kharkov, Vinnitsa, Odessa and others. But with large Ukrainian, things are much more complicated. We create a new product – but they eventually appreciate just a place on the shelf. It does not matter that it is a product for health – the main thing that it is guaranteed to be sold.
But there are foods that are necessary for a buyer, though, and have the appropriate price. And when it comes to salt, enriched Potassium, bioavailable micronutrients, it is clear that it will be more expensive than usual, due to expensive components. For consumers, this choice in favor of health. But network deprive him of this choice. Because it is more expensive than ordinary salt, and to familiarize the buyer takes time, and it is a busy place on the shelf – because this product is not comfortable.
Thus to bring a new product to large retailers is problematic. Although, for example, in retail chains in Poland like salt, enriched with potassium, presents, and not even one manufacturer, and is offered at a much higher price. But salt enriched with bioavailable magnesium, iodine, selenium and other trace elements in their networks no. Such a product attracts the Polish distributors.
Materials Business Region
Reduce the intake of sodium salt to normal and reduce potassium deficiency in the diet will help salt SOLENA low in sodium (70% sodium salt, 30% potassium salt). Click to see where to buy salt SOLENA.
